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Flat top rectangular optical style belonging to Snowcap Bold family, focus of the new creative aesthetic and aimed at glorifying the Snowcap icon.
Distinctive branding elements include the dedicated Snowcap metal rivets on front, the real Snowcap emblem on both temples surrounded by a metal ring, and dedicated wire core with Extreme 3.0 pattern.
The style features medium height temples to make a statement of the new creative direction and medium Snowcap emblem which adapts to them.
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