{"title":"Dita","description":"\u003ch1 dir=\"ltr\"\u003eShop Handcrafted DITA Glasses \u0026amp; Sunglasses at Prism Eye Care\u003c\/h1\u003e\n\u003cp dir=\"ltr\"\u003eTwo kindergarten friends from Laguna Beach, California. One made snowboard films. The other shot the photographs. Neither had any business being in the eyewear industry.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eJeff Solorio and John Juniper founded DITA in Los Angeles in 1995 because they were frustrated. The luxury eyewear available at the time was, in their words, uninspired. Fashion houses were licensing their names to mass manufacturers and calling the results \"premium.\" Solorio and Juniper wanted something different: frames designed with the same creative ambition they brought to filmmaking and photography, but built by the best craftsmen in the world. So they went to Japan.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThat decision defined everything. Nearly 30 years later, every single DITA frame is still handmade in Japan. Each one takes up to eight months to complete and goes through over 350 production steps, involving as many as 100 artisans and craftsmen. The materials read like a jeweller's catalogue: titanium, beta-titanium, 18K gold, white gold, platinum, and Japanese Zyl acetate. DITA does not license its name. It does not outsource production. It remains one of the last fully independent eyewear brands in the world.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAt Prism Eye Care, we are proud to carry DITA eyewear in Bangalore. Every frame is sourced through authorized channels with full brand certification and warranty.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e350 Steps, 100 Artisans, 8 Months: What Goes Into a Single Frame\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eThe production process behind DITA glasses is closer to watchmaking than to anything you would associate with the eyewear industry.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAcetate frames begin with thick slabs of Japanese Zyl, which are milled, shaped, and then tumbled for weeks in drums filled with natural bamboo chips. This slow tumbling process polishes the acetate to a depth of lustre that machine polishing cannot replicate. The frames are then hand-sanded, fitted with custom hinges, and assembled by artisans who have spent years mastering the process.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTitanium frames are forged and shaped using techniques developed in Japan's precision metalworking tradition. DITA pioneered the use of titanium in luxury eyewear, and their processes include diamond-pressing, hand-riveting, and finishing with brushed, polished, or matte textures. The Flight series (inspired by golden-age aviation) and the Mach series (referencing fighter pilot helmets) are both full-titanium constructions that showcase this metalwork at its finest.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFor the limited-edition models, 18K gold and platinum are used for temple accents and bridge details. These pieces are produced in extremely small quantities and priced accordingly.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe result across every collection is a frame that feels different in your hand and on your face. The weight distribution, the smoothness of the hinges, the optical clarity of the lenses, and the precision of every edge and curve: these are details you feel even if you cannot name them.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eThe Collections That Define DITA\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eDITA organises its eyewear into named series, each with a distinct personality.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe Flight series is the brand's most iconic. Full titanium frames inspired by vintage pilot eyewear, with oversized lenses, thin bridges, and diamond-pressed accents. The Flight 006 and Flight 007 are two of the most sought-after sunglasses frames in independent luxury eyewear.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe Mach series draws from military fighter pilot aesthetics. Angular metal frames with side shields, sculpted temples, and aggressive proportions. The Mach Five and Mach Six are statement frames for buyers who want their DITA eyewear to carry serious visual weight.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe Statesman is DITA's most famous optical frame. A combination of acetate and titanium with a bold browline silhouette that references 1950s Hollywood. David Beckham and Justin Timberlake have both been photographed wearing it. If you want a single frame that captures what DITA does best, the Statesman is it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe Grand series and Epiluxury collections push into ultra-luxury territory, with 18K gold detailing, hand-engraved accents, and limited production runs measured in dozens, not thousands.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFor prescription wear, DITA's optical range supports single-vision, progressive, and blue-light filtering lenses. The frame geometry is designed for precise lens centring, which matters for high-end optical performance.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003ePricing and What the Investment Represents\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eDITA frames at Prism Eye Care range from approximately Rs. 40,000 to Rs. 1,50,000. Limited-edition and precious-metal models can go higher.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThat places DITA alongside Cutler and Gross and Maybach in the independent luxury bracket. The three brands share one trait: none of them license their name to a conglomerate manufacturer. DITA's pricing reflects genuine handcraft (350+ production steps, months of production time), rare materials (titanium, 18K gold, Japanese Zyl), and controlled distribution. You will not find DITA discounted on marketplaces or stocked by unverified sellers. The brand controls its retail footprint deliberately, and Prism Eye Care is one of the few authorized retailers carrying the collection in India.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFor buyers who invest in DITA glasses, the frames are built to last for years. The titanium construction does not fatigue, the hinges do not loosen, and the acetate develops a richer patina with age. Like a well-made watch, these are frames that improve with ownership.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eHow to Get Yours\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eYou can browse the DITA collection on our website with product images, dimensions, and pricing. Given the investment involved, we strongly recommend experiencing DITA in person before purchasing. The weight of the titanium, the polished bamboo-tumbled acetate, and the precision of the hinges need to be felt to be fully appreciated.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eVisit Prism Eye Care at our Indiranagar or HSR Layout stores in Bangalore to try the collection. For buyers outside Bangalore, our team offers detailed consultations via WhatsApp or phone at +91 9164203360. We can walk you through model options, sizing, and materials before you commit.\u003c\/p\u003e\n\n\u003ch2 dir=\"ltr\"\u003eFAQs\u003c\/h2\u003e\n\u003ch4\u003eQ1: Why is DITA eyewear so expensive?\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eEvery DITA frame is handmade in Japan, going through over 350 production steps and taking up to eight months to complete. Materials include titanium, 18K gold, platinum, and premium Japanese Zyl acetate. The brand does not license its name or outsource production. Pricing reflects genuine artisan craftsmanship and controlled, limited distribution.\u003c\/p\u003e\n\u003ch4\u003eQ2: Where are DITA frames made?\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eAll DITA frames are handcrafted in Japan by master artisans. Acetate models are tumbled with natural bamboo chips for weeks to achieve a deep, lustrous polish. Titanium models are forged, diamond-pressed, and finished using Japan's precision metalworking tradition. The design headquarters is in Los Angeles.\u003c\/p\u003e\n\u003ch4\u003eQ3: Is DITA an independent brand or part of a large group?\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eDITA is one of the last fully independent luxury eyewear brands in the world. It is not owned by Luxottica, Kering, or any other conglomerate. Co-founders Jeff Solorio and John Juniper have maintained full creative and production control since 1995. This independence is central to the brand's identity and quality.\u003c\/p\u003e\n\u003ch4\u003eQ4: Can I get prescription lenses in DITA frames?\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eYes. DITA's optical frames are designed for precise lens centring and support single-vision, progressive, and blue-light filtering lenses. The frame geometry accommodates high-end optical performance. Prism Eye Care's optometrists handle fitting at our Bangalore stores.\u003c\/p\u003e\n\u003ch4\u003eQ5: What is the most iconic DITA frame?\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eThe Statesman (acetate and titanium browline) is DITA's most famous optical frame, worn by David Beckham and Justin Timberlake. For sunglasses, the Flight series (inspired by vintage pilot eyewear) and the Mach series (inspired by fighter pilot aesthetics) are the brand's most recognised and sought-after models globally.\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003eReady for independent luxury? Browse the\u003ca href=\"https:\/\/prismeyecare.in\/collections\/dita\"\u003e DITA collection\u003c\/a\u003e online or visit Prism Eye Care in Bangalore to experience the frames.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/prismeyecare.in\/collections\/dita\"\u003eShop DITA eyewear now\u003c\/a\u003e or call +91 9164203360 for a personalised consultation.\u003c\/p\u003e\n","products":[{"product_id":"dita-muskel-dts701-a-02-50","title":"DITA MUSKEL DTS701-A-02 50","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIntroducing the Dita Muskel DTS 701 02 Sunglasses, where signature chunky acetate frames make a triumphant return, leading the way in timeless style.\u003c\/p\u003e\n\u003cp\u003eCrafted from one of the industry's heaviest acetate materials, Muskel is built to withstand the test of time and become a future classic cherished for generations to come.\u003c\/p\u003e\n\u003cp\u003eThe design of Muskel celebrates beauty with a purpose, breaking boundaries with its larger-than-life frame.\u003c\/p\u003e","brand":"Dita","offers":[{"title":"50 \/ Brown \/ Acetate","offer_id":43572604502206,"sku":"","price":78600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/Screenshot_2025-02-17_124313.png?v=1739776536"},{"product_id":"dita-mach-six-dts121-62-05","title":"DITA MACH SIX DTS121-62-05","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the allure of speed with the Dita Mach Six DTS121 01 Sunglasses, a stunning fusion of automotive design and minimalist elegance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStripped of unnecessary ornamentation, these sunglasses embody the essence of purposeful beauty. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Mach-Six lens is ingeniously mounted on top of the rim, creating a seamless and uninterrupted visual appeal, secured with Dita's signature hex screws.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"62 \/ Black \/ Titanium","offer_id":43572622131390,"sku":"","price":125500.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/a6_16baf174-f54c-4b72-b942-c7325b709cbb.webp?v=1739776270"},{"product_id":"dita-7806-e-blk-rgd-52-flight-006","title":"DITA 7806-E BLK-RGD 52 FLIGHT 006","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003elight 006 is DITA’s tribute to the bravery of those pilots, in the classic shape but constructed in muscular, modern materials for a new look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTitanium front frame, bridge piece and brow bar. Custom acetate lens rim inserts. Titanium temples with diamond pressed detail. \u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"52 \/ Gold \/ Metal","offer_id":43671971987646,"sku":"","price":61900.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/852GHDF.webp?v=1710340172"},{"product_id":"dita-belever-52","title":"DITA BELEVER 52","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing the Dita Believer 23008 A Sunglasses, a captivating creation inspired by vintage gold teardrop earrings. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDita's design team took cues from these shimmering accessories to craft a remarkable frame. With its winged titanium front and retro round lenses, Believer exudes undeniable elegance and timeless style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmbracing a butterfly shape, this frame is as feminine as it is fashionable, offering a unique look that celebrates your individuality. \u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"52 \/ Gold \/ Metal","offer_id":43671984275646,"sku":"","price":55500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/erfd.jpg?v=1717410186"},{"product_id":"dita-dts147-a-04-meta-evo-one","title":"DITA DTS147-A-04 META EVO-ONE","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing Meta-Evo 1, DITA's premiere all-rimless style in over two decades, harking back to vintage designs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith an aim to rejuvenate classic aesthetics, Meta-Evo 1 masterfully pushes design boundaries, emphasizing craftsmanship. \u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"56 \/ Gold \/ Metal","offer_id":43671999742142,"sku":"","price":117600.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/85RTYH.webp?v=1710340456"},{"product_id":"dita-flight-seven-dts111-57-05","title":"DITA FLIGHT-SEVEN DTS111 57 05","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese heroic aspirations have been sculpted into an elegant, lightweight frame composed of Japanese beta-titanium for unparalleled strength and flexibility .\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOversized acetate temple tips accentuate Flight-Seven’s remarkably thin frame while adding a new dimension of comfort and style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCarefully considered details, like DITA’s signature diamond-pressed titanium finish, ensure the perfect balance of visionary design and unparalleled quality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"57 \/ Silver \/ Metal","offer_id":43672010686654,"sku":"","price":74400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/A13_0a50145f-73b2-4f23-b520-eee7787d547a.webp?v=1739788237"},{"product_id":"dita-staklo-53","title":"DITA STAKLO 53","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs a customer of Edel-Optics, you are totally aware that eyewear can crown your style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis accessory makes you look very smart when you are out and about and convincing in the office and in your leisure time. \u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"53 \/ Acetate \/ Grey","offer_id":43729832280254,"sku":"","price":62700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/4JH.jpg?v=1711203066"},{"product_id":"dita-aegeus-dtx413-a-01-51","title":"DITA AEGEUS DTX413 A 01 51","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWearing \u003c\/span\u003efull\u003cb\u003e \u003c\/b\u003erim\u003cb\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eeyewear, you make it unmistakably clear that you are going the whole hog. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe square\u003c\/span\u003e\u003cspan\u003e frame is a classical shape, highlighting the straightforwardness of the personality. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePlastic\u003cspan\u003e frames like these combine durability and are comfortable to wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"51 \/ Black \/ Metal","offer_id":43729834541246,"sku":"","price":81400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/TYH76.webp?v=1711203456"},{"product_id":"dita-venzyn-56","title":"DITA VENZYN 56","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese Prescription Glasses are a guarantee for looking good for both men\u003c\/span\u003e\u003cspan\u003e and women\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWearing \u003c\/span\u003efull rim\u003cb\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eeyewear, you make it unmistakably clear that you are going the whole hog. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you have a more round or oval face, the rectangular\u003c\/span\u003e\u003cspan\u003e shape creates a contrast, showing yourself in a new light. \u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"56 \/ Black \/ Acetate","offer_id":43729836081342,"sku":"","price":74400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4079\/0462\/files\/UJ5U56.jpg?v=1711203681"},{"product_id":"dita-grand-evo-rx-dtx146-a-03-57","title":"DITA GRAND-EVO RX DTX146-A-03 57","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMinimalism, like \u003c\/span\u003erimless\u003cspan\u003e eyewear, never goes out of fashion. 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